Branson Centennial Branson Missouri

Branson Today

How well do you know Branson's visitors?

  • 37.5% of visitors are families
  • 62.5% of visitors are adults
  • 87% travel to Branson via personal vehicle
  • 8.7% travel to Branson by air
  • 4.3% travel to Branson via RV/Camper
  • Average adult age is 56.7 years
  • Average party size is 3.88 persons
  • Average amount spent per party is $892 per trip
  • 19.0% of visitors come from 100 miles or less
  • 24.8% of visitors come from 101-300 miles away
  • 24.8% of visitors come from 301-650 miles away
  • 31.5% of visitors come from 650+ miles away
  • On a 1 to 5 rating scale, visitor satisfaction measures 4.46


83.7% - Shopping
80.2% - Shows
51.6% - Lake/Outdoor Activities
31.0% - Theme Parks
4.8% - Golf
4.4% - Fishing

(2010 data)

Branson, Missouri, nestled in the lakeside beauty of the Ozark Mountains, is America’s affordable, wholesome family entertainment capital that emphasizes fun, comfort and the feeling of being right at home. Featuring an array of live theaters and attraction venues and active recreational pursuits, the community embodies essential American values such as patriotism, faith, courage and generosity of spirit in a warm inviting atmosphere that is truly genuine and heartfelt.

Lake Taneycomo, Branson Missouri Branson, Missouri is situated in Southwest Missouri , 35 miles south of Springfield and is ranked 25th among all overnight leisure vacation destinations in the country.

An estimated 8 million visitors came to Branson in 2010. Tourism is the Branson/Lakes Area's chief industry, with an estimated $3.1 billion in tourism-related spending in Taney and Stone counties in 2010.

Branson has a modest population of 10,520 (2010 Census), but the city's population often swells to more than 100,000 with visitors. The Branson area has 207 lodging facilities with 22,000 rooms, 242 restaurants with 37,048 seats and more than 50 theatres with 64,057 seats (more theater seats than Broadway).

Branson is a year-round destination with most of the entertainment offerings open mid-March through the end of December. Throughout the year, large special events such as Ozark Mountain Spring (March - May), Veterans Homecoming (November) and Ozark Mountain Christmas (November and December) offer visitors a special reason to visit.

Branson Shows The Branson/Lakes Area offers 50 theaters and more than 100 shows. Audiences can see shows throughout the day - breakfast shows, matinees and evening performances. Country, pop, swing, rock n" roll, gospel, classical and Broadway-style music and productions join comedy, acrobatics and magic shows to provide visitors a wide array of entertainment choices.

Branson is home to outlet shopping malls with more than 200 retailers. Visitors can find contemporary clothing, gift items, housewares, designer shoes, luggage and other treasures at reduced prices throughout the year. Historic Downtown Branson is also a shopper and diner’s delight -- Dick’s Old-Fashioned 5 & 10, countless boutiques and specialty stores combined with quaint eateries make the downtown area truly special. Branson Landing’s 100+ retail shops and lakefront dining establishments are just minutes away.

The Branson/Lakes Area is home to three scenic lakes offering fishing, boating, parasailing, jet skiing and swimming. While the lakes all offer great fishing, each has its specialty. Table Rock Lake offers world-class bass fishing; Lake Taneycomo , with its cold waters, offers superb trout fishing; and Bull Shoals Lake is a warm water angler’s paradise, especially for tournament bass fishing.

Located in the rolling Ozark Mountains, the Branson/Lakes Area is ideal for canoeing, camping, hiking, biking, birdwatching or simply wandering through the hills. World-class golf courses provide golf opportunities for the scratch player and novice alike. The Branson/Lakes Area is dedicated to enhancing its natural environment and preserving its lakes and waterways.

Branson Airport Branson is conveniently located within a day’s drive of more than 1/3 of the country’s population.

The Branson Airport , which is located approximately 8 miles south of Branson, began operation in May 2009. There are currently three airlines that provide direct, non-stop service to Atlanta, Chicago, Dallas/Fort Worth, Denver and other hubs. Connecting through these cities, more than 100 national and international cities are only one stop away from Branson. The terminal is 58,000-SF and has the capacity to handle more than 1 million enplanements annually. Individuals and groups flying into Branson have access to the auto-services on-site, as well as taxi and shuttle service into Branson. The airport also includes a general aviation facility to handle corporate and private aircraft.

The Springfield-Branson National Airport (SGF) is approximately 50 miles from Branson and serves all of Southwest Missouri with 70 daily flights connecting to eight international airports via six airlines. These airlines offer direct flights to and from Atlanta, Chicago, Cincinnati, Dallas/Ft Worth, Denver, Detroit, Las Vegas, Memphis, Minneapolis, Orlando, Tampa and St. Louis and one stop service to 476 domestic cities and 40 international destinations.